HEDY MARTINELLI

The story of Hedy Martinelli begins more than fifty years ago between Belgrade, Zagreb

and Budapest.

A story of love and fantasy that finds its fulfillment in Italy.

An Art Déco jewelry boutique in Rome, where Hedy plays and re-creates, in accordance

with the international trends the desires of the "new" Italian Woman.

A strong and independent woman, who shows her personality also through the jewels she

wears.

Hedy Travels around the world and this becomes her first inspiration, she collects

everything she finds interesting.

In the 80s, Rome enjoys a period of great culture and wealth and its boutique is

transformed into a cozy living room where you can meet an international clientele who

likes drink champagne in the company of Hedy and their beloved creations.

She hosted some of the most iconic characters of those years, Marcello Mastroianni,

Catherine Deneuve and the director of the Metropolitan

Diana Vreeland.